Email marketing is a great way to connect with your customers and for customers to share your message with their networks. The List Builder feature in Method, allows you to send email marketing from within Method and has now been updated with some handy new features.
Send emails to all your contacts
In the original List Builder, emails were sent to all of your leads or customers within your Method account. While this worked well, it didn’t take advantage of the unlimited contacts feature we added a while ago. This meant that if a customer had multiple points of contact at their company, only the main contact would receive the email. Now emails you send out are received by all the contacts at a company leaving no contact behind.
Respecting opt-out preferences
When building a list of contacts to send emails to, the List Builder now checks to see what the contacts’ preferences are set to for marketing and billing emails. This ensures that contacts who aren’t supposed to receive emails are not added to the mailing list.
Sometimes lead and customer contacts will request that you no longer contact them through email marketing. Yes, it sucks but you want to respect their wishes. Now the List Builder allows you the ability to include an ‘Unsubscribe’ link within your email. If the recipient of the email would like to opt out of receiving your marketing emails, they can update their settings by clicking the link. The admin of that email campaign will automatically receive an email letting them know that a contact has updated their preferences and the activity comments are updated in Method CRM.
In the previous version of the List Builder, you were unable to review the email template before sending your email. Now you can preview or make changes to the template before sending your emails.
Helping with building your lists
A new help center article has been published with details on how to use the List Builder and it provides you with some helpful suggestions. We’ve also made a link to this article which can be accessed directly from the List Builder screen.